Various companies like PulsePoint, Smaato, Crimtan Holdings, Criteo SA, LiveRamp, WPP Media, Sonobi, LoopMe Limited, and Dynata LLC collect data such as IP addresses, device characteristics, browsing data, and user profiles for targeted advertising. Some companies use cookies with varying durations, while others rely on other forms of storage. Consent for data collection is required, with options for legitimate interest. Ask Locala does not use cookies for data collection. Overall, the section highlights the extensive data collection and processing practices of these companies.