The 2026 Ipsos Energy Transition Barometer reveals a global shift towards renewable energy, particularly solar, driven by concerns over rising energy costs and a desire for energy independence. The Global Solar Council and Global Covenant of Mayors on Energy & Climate are partnering to promote residential rooftop solar and storage in thousands of cities worldwide, aiming to lower energy bills, increase resilience, and empower consumers. Public support for clean energy solutions like heat pumps, solar, and storage is strong, signaling a need for governments and decision makers in Europe, Asia, and the Americas to act on this shift in public opinion. This transition towards decentralized energy generation and storage is seen as a key economic policy for achieving energy security and affordability, with the public ready to embrace renewable energy for a more reliable, cost-effective, and secure energy future.
https://www.pv-magazine.com/2026/07/29/why-consumers-are-choosing-solar-over-fossil-fuels/