Octopus Energy, Lunar Energy, GVEC, and other companies in Texas are introducing innovative electricity plans that include high-capacity home batteries and smart thermostats to reduce costs and manage power usage. These plans aim to demonstrate the effectiveness of smarter, more flexible energy solutions for customers, with fixed pricing and grid services included. The trend towards battery-based retail electricity programs in Texas is growing, with a focus on offering discounted energy storage hardware and home backup power. Partnerships like the one between NRG and Renew Home are also working towards deploying flexible capacity through residential demand management programs, showcasing the potential for widespread adoption of climate-friendly solutions in the state.