Lessons from launching New Jersey’s largest utility-led EV program

PSE&G's Clean Energy Future Electric Vehicle Program in New Jersey has successfully expanded EV-charging infrastructure, incentivized customers to go electric, and strengthened grid reliability to support the state's clean energy goals. The program's evolution and growth have required flexibility, creativity, and collaboration to meet challenges and scale the team. Key lessons learned include setting achievable goals, investing in people, building bridges between teams, persevering through setbacks, and celebrating progress. By serving as a model for successful electrification efforts, the program demonstrates the potential impact utilities can have in addressing climate change through electrification initiatives.

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