Various companies collect and process data such as IP addresses, device characteristics, browsing data, and user profiles for targeted advertising purposes. Some companies use cookies with varying durations, while others rely on alternative forms of storage. Consent and legitimate interest are key factors in data collection and processing. The data collected also includes non-precise location data, authentication-derived identifiers, probabilistic identifiers, precise location data, and user-provided data. Overall, the focus is on data privacy, consent, and user profiling in digital advertising practices.
Author: Thedriven
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Logistics giant rolls out another 12 electric trucks for Coca-Cola in Australia
Various companies collect and process data such as IP addresses, device characteristics, browsing data, and user profiles through cookies with different durations. The data collected includes non-precise location data, user-provided data, and privacy choices. Some companies also use other forms of storage for this data. Consent and privacy policies are provided for each company, with cookie durations ranging from 90 to 750 days. Legitimate interest and privacy policy consent are highlighted as factors in data collection practices.