Australian billionaire Andrew Forrest is championing the concept of "real zero," which involves completely eliminating fossil fuels with zero-carbon alternatives. His company, Fortescue, is investing billions to achieve real zero by 2030, focusing on decarbonizing its operations through technologies like wind, solar, and electric vehicles. Battery-electric long-haul trucks (BETs) are projected to reach cost parity with diesel equivalents by 2026, with total cost expected to be 15-22% lower by 2030. Green hydrogen-based steel production in Japan and green ammonia for fertilizer production in India are also showing promising cost competitiveness with fossil routes. Eliminating fossil fuels makes solid commercial sense, as renewables are now the cheapest source of power, and the Real Zero approach is the winning business case for sustainability.