The EU Deforestation Regulation (EUDR) is putting pressure on small-scale rubber farmers in Thailand to prove their products are deforestation-free in order to continue supplying European markets. Private intermediary firms like Agriac are helping farmers comply through tech-based traceability platforms such as Traztru. The EUDR aims to reduce deforestation risks and promote sustainability in the rubber industry, with a focus on collaboration across the supply chain and investment in small-scale producers. Efforts to engage more farmers and ensure compliance with EUDR standards will require collective responsibility and a shift towards sustainable practices. Crop diversification in rubber agroforestry plantations and promoting biodiversity-friendly approaches are key strategies to transform the rubber industry supply chain in time for upcoming regulations.
In Thailand, EUDR pressure on small-scale rubber farmers prompts private-sector assistance
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