Several US startups, including 1854 Motors, are focusing on electric pickup trucks to sustain the vehicle electrification movement following Tesla's Cybertruck flop. 1854 Motors is banking on sodium-ion batteries to release EVs from ethical and environmental complications associated with the cobalt supply chain, targeting socially conscious early adopters. The Pierce electric truck, powered by Na-ion batteries, offers advantages over traditional Li-ion batteries such as better performance in cold weather, longer lifespan, and lower cost. Inspired by the 1987 Chevrolet El Camino, the Pierce aims to dominate cold climate markets in the US with its sleek design. This development comes as Elon Musk faces troubles with controversial features in his ventures, highlighting concerns about privacy and ethics in technology.